My client is the Famous Nap Exchange (or F.N.E. for short). For them, I am planning on making a short 30-second animation.

• Animation

For the short animation, I will be getting most of my inspiration from the classic 1970s Italian animated series La Linea (Italian for “The Line“), which was popular in its home country and various countries around the world, because it has an interesting art style that allows for a great visual experience and a muted palette, and the antics of the emblematic British stop-motion character Morph created by Aardman in Bristol.

Also, since the client is a company that specialises in the questionable act of literally trading memories and feels the need to include that they are going to do nothing suspicious with them, I am going to add a mind control element to the animation as influenced by certain episodes of cartoons (e.g. Phineas and Ferb or Kid vs. Kat) where a character (or multiple characters) end up being mind controlled in various ways such as wearing a helmet. The mind control element would allow the sleeper’s famed memories to appear on the client’s screens so that they would know exactly what they are exchanging.

 

• Illustrations

For illustration, while the designs were made for limited animation, I would use UPA (United Pictures of America) and Hanna-Barbera cartoon model sheets because they have great thick line art.

 

• Branding

For branding, I would choose something that the client look more… heartwarming and give a sense of innocence similar to that of brands like Cushelle, which was previously called Charmin prior to 2010.